Master Plan to Launch September 30th.

Initiated in 2018, Fernie’s Tourism Master Plan will be officially launched to the public in September and act as a guiding document and action plan to support the growth and sustainability of tourism in our community over the next 5 – 10 years.  The development of the Plan has been a collaborative effort led by Tourism Fernie that includes essential partners such as the City of Fernie, Fernie Chamber of Commerce, Fernie Alpine Resort, the Regional District of East Kootenay, Fernie Trails Alliance, Fernie Heritage Society, Fernie & District Arts Council, Elk River Alliance, Wildsight, Island Lake Resort Group, local tourism operators and more.

      • Join us at 7:00pm on Wednesday September 30, 2020 for an online Zoom presentation of the Tourism Master Plan! To register please email

Consultant Dan Wilson, from the Whistler Centre for Sustainability, and the local Tourism Master Plan Task Force worked diligently throughout 2019 to develop and refine a plan that was informed by the results of a comprehensive community consultation and engagement process conducted in late 2018. The process included over 10% of the local resident population and 20% of local businesses participating in a detailed survey, sector groups such as arts, environment and activity/recreation participating via focus group sessions and NGO surveys, one-on-one interviews with Ktunaxa, Teck, College of the Rockies and others. Along with integrating current local and industry data and trends, the plan includes a clear vision and mission, guiding principles and strategic directions for tourism over the next 10 years. More specifically the Task Force identified a variety of action items that would lead the community towards its new tourism vision.

The Tourism Master Plan was initially scheduled to launch in May 2020, then COVID-19 pandemic began and it impacted tourism locally and globally. As our tourism industry worked to manage and adapt to this new crisis, the Tourism Master Plan Task Force came together to review the current developed plan and make the needed revisions based on the best information and forecasting ability on hand. The plan has been updated and will continue to see revisions and updates as tourism continues to manage and adapt.

“We are very pleased with the support and involvement of the community and stakeholders in developing this Tourism Master Plan for Fernie,” exclaimed Jikke Gyorki, Tourism Fernie’s Executive Officer. “This is the first time Fernie has undertaken this type of initiative. We envision this plan will be an evolving one as stakeholders continually tackle action items, update strategies and follow a clear path to ensure tourism in our community grows sustainably for the long-term.”

The Tourism Master Plan (TMP) Task Force has now transitioned and evolved into the TMP Champion Group. This group consists of the following members:

  • Kurt Saari – Nevado’s Restaurant & Tourism Fernie Chair
  • Jikke Gyorki – Tourism Fernie Executive Officer & TMP Project Coordinator
  • Brad Parsell – Fernie Chamber of Commerce Executive Director
  • Michael Boronowski – City of Fernie CAO
  • Mike McPhee – Island Lake Resorts Group
  • Louise Ferguson – Fernie & District Arts Council
  • Randal Macnair – Wildsight/Fernie Museum
  • Simon Howse – Representative for Private Land Owners Group
  • Krista Turcasso – Fernie Trails Alliance
  • Scott Gilmet – IGS Group of Accommodations & Tourism Fernie Board Member
  • Andy Cohen – Fernie Alpine Resort GM
  • Janice Alpine – Ktunaxa & Ktunaxa Branding Initiative
  • Lee-Anne Walker – Elk River Alliance
  • Derick Berry – Fernie Central Reservations & Fernie Property Care
  • Mike Sosnowski – Regional District of East Kootenay Area A Director

Our Tourism Vision

A vibrant and sustainable tourism destination built on respect, collaboration and authenticity.

Our Tourism Mission

To work together to manage and grow tourism sustainably for the betterment of our community and our visitors.

Guiding Principles

Together We Are Stronger
Businesses Thrive Sustainably
Authenticity Grounds Us
A Respected Natural Environment
Benefiting the Whole
Balance Sustains Us

The Task Force acknowledges the following organizations for their funding contribution towards the development of the plan: Columbia Basin Trust, Tourism Fernie, City of Fernie, Fernie Chamber of Commerce and the Regional District of East Kootenay.

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