Planning ‘The Plan’

Prior to the bustle of summer season a group of tourism industry stakeholders met for a Tourism Master Plan (TMP) Planning Session with consultant Dan Wilson from the Whistler Centre for Sustainability. The meeting objectives were:

  • Explore planning needs and a range of approaches and roles for tourism plans
  • Understand key elements of Fernie‚Äôs success at tourism, what could be, and what might hold Fernie back
  • Identify the key outcomes for a Tourism Master Plan and the Process for Fernie BC
  • Identify the scope for a Tourism Master Plan process based on the key outcomes

Attendees included:

Shelley L’Estrange – General Manager of Best Western Plus Fernie Mountain Lodge
Norm McInnis – CAO of the City of Fernie
Mary Giuliano – Mayor of the City of Fernie
Scott Gilmet – Director of Marketing & Sales of IGS Group (Park Place Lodge, Griz Inn & Cornerstone Lodge)
Brad Parsell – General Manager of Fernie Lodging Company
Andy Cohen – General Manager of Fernie Alpine Resort
Mike McPhee – Director of Sales & Marketing of Island Lake Resort Group
Reto Barrington – Developer & Owner of Fernie RV Resort
Kurt Saari – Owner of Nevados Restaurant
Vanessa Croome – Co-owner of Fernie Fix & Chair of the Fernie Arts Council
Jikke Gyorki – Executive Officer & TMP Coordinator, Tourism Fernie
Christine Grimble – Session Note Taker, TMP Assistant, Tourism Fernie

Regrets from: Patty Vadnais, Fernie Chamber & Derick Berry, Fernie Property Care

The results of this session helped to develop the project workplan, timeline and Task Force Terms of Reference.

More details to come.

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